Does Narrowing your Niche Really Work?

by Filoiann Wiedenhoff

I have been doing much research on marketing and finding your niche market and in fact wrote an article on “Finding Your Niche Market”.

I wrote it because in doing the research I found that it makes a lot of sense. Our first initial desire to starting a home business is to make money, pay off bills or just to be able to work at home.

Most of the time we don’t really know what we want to do as a home business but as we start to look into home businesses there are such a plethora of choices and decisions to make that it can be so confusing and somewhat scary. Especially with all the miss-leading ads and scams that are out there.

So in doing my research I learned that narrowing my niche market would be more successful because in the general market the competition is plentiful. By having a more narrow field and focus we narrow the competition we have and it also gives us more of a focus.

So I followed my own advice and the advice of the experts and began to really look into narrowing my niche by focusing on what my niche market was according to my particular needs, abilities, passions and skills. (you can view my article “Finding Your Niche Market” on my website that explains this.)

As I made the decision between two niches, which one was writing inspirational literature I began to focus all my energies and attention on that particular niche and guess what? It made all the difference in the world.

I can’t tell you how everything changed for me. I not only was doing something I loved and have a passion for but the response I am receiving is great! The doors seem to be flying open to me and I’m just enjoying the ride.

Don’t get me wrong I have a long way to go but I have to tell you that following that advice really has changed my business from a generic “everybody is doing” business to a more focused and successful business that I see more blessings coming ahead.

Read my “Finding Your Niche Market” article on my website and other home business articles and try it for yourself. I think you will see the difference as I have!

Filoiann M. Wiedenhoff is a pastor’s wife,work at home mom, Womans Biblical Counselor, Bible Teacher and Writer. View her website for more articles

Article Source: WRITERS

Published in: on October 11, 2010 at 12:00 am  Leave a Comment  
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Helpful Tips to Get Started Working From Home

by Filoiann Wiedenhoff

It has been my experience that looking for a good home business online can be frustrating, challenging and down right discouraging. We hope that these companies will do what they say and say what they do, but time after time and scam after scam we are sorely disappointed.

Legitimate companies do exist but how do we find them and what do we look for? Here are some tips to get you started on the right path.

1. Estimate: How much time, money and effort are you willing to invest into starting an online home business.

2. Evaluate: Find the “niche” business that’s right for you. Write down favorite past times, hobbies, and personal interests and evaluate which niche would you enjoy doing as a home business and which one is most profitable and marketable. We all want to make money online but statistics show that more people with an online business succeed doing a business they love, enjoy or have a passion for.

3. Educate: Like any business starting out, education is the key. Familiarize yourself with your particular “niche” online business, and invest in “how-to products, software and learn as much as you can by taking advantage of the many FREE advice columns, online classes, forums, articles and blogs that can help educate you in starting your home business and marketing your business online.

4. Embark: This is just the beginning; as you take the steps and follow the advice given from various resources and put them into practice, you will be well on your way to having a legitimate and profitable home business. Remember that Rome wasn’t built in a day!

Best Wishes!
Filoiann Wiedenhoff

Filoiann M. Wiedenhoff is a pastor’s wife,work at home mom, Womans Biblical Counselor, Bible Teacher and Writer. View her website for more articles

Article Source: WRITERS

Published in: on October 4, 2010 at 12:00 am  Leave a Comment  
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5 Ways to Be Wiser Working from Home

Blind Frogs Can’t Jump
by Filoiann M. Wiedenhoff

Let’s visualize for a moment sitting in front of you was a big frog, yes a live one at that and it’s blind. It can’t see and every time it tries to jump it lands either in a hole or worse bangs against a tree. After a while that frog may not jump because it would be too afraid of getting hurt or worse killed.

I think sometimes we as people are that way, we leap out into some new venture without really seeing where we are going and find ourselves landing in a ditch or hole that we can’t get out of. We dive into new online businesses hoping we’ll have that testimonial and our picture on someone’s website saying we made hundreds of thousands of dollars with a big grin. I don’t know about you but it always seems few and far between when an average person, me included, starts a work at home business and immediately four hours later they made hundreds of dollars.

Let’s get real….I’ve yet to see it and I’ve yet to experience it but I do know one thing, I have been scammed and taken advantage of and I know what it’s like to step out or leap out without any knowledge of the business I’m buying into and then get burned. It’s no fun to be the sucker on the other side who paid that guy on the testimonial my $49.00 to make him richer and me poorer.

From having made poor choices with impulse buying and being deceived by misleading ads, It’s hard to ever trust anyone online and it’s definitely hard to know who’s legitimate and who’s not. That old cliché still rings true, “If it’s too good to be true, it probably is”. I’m not looking to get rich by any means, I just want to help support my family with some extra income.

So what’s the good word out of all this? Speaking from experience, just like that blind frog we should not be ignorant to the internet world of business any longer, we need to go in with our eyes wide opened and not be afraid to leap out into future business endeavors, if that’s really what we want to do. We have to keep moving forward and learn from our mistakes. So here’s 5 ways we can be wiser frogs:

1. Look:
Do personal research on the home business you want to get into and find out all you can about the niche and if it’s marketable.

2. Listen:
Keep an ear out for what’s going on in the internet world and find out what’s the latest in home businesses, your particular niche, marketing solutions and what’s working and what’s not.

3. Learn:
Don’t try to figure it out on your own, learn from experts, there’s plenty of “How To” software, free articles, blogs, forums and advice columns to read and learn everything you can about starting a home business and marketing your home business.

4. Leave:
If the business you’re interested in seems fishy and their promises sound shady they probably are. Leave it alone and move on to something else, our first instincts are usually right.

5. Leap:
Once you have done your homework and feel more confident in starting your home business, than you can think about investing some time and money, taking active steps toward starting your home business and be in constant learning mode, trying new marketing tips and persevere, persevere, and persevere some more. If one way doesn’t work try another until you find what works for you.

Filoiann Wiedenhoff is a pastor’s wife, full-time mom, full-time in ministry and work at home entrepreneur. Please visit her website at and see her blog.

Published in: on September 27, 2010 at 12:00 am  Leave a Comment  
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5 Reasons Why You Need Good Content For Your Home Business

by Filoiann M. Wiedenhoff

Lately I have been hearing a lot about having good content on your website from the business experts, I’ve been studying up on this very thing and have also seen other companies that are applying it and I have to agree that having good content does make all the difference in the world. I’m still working on building mine but came up with reasons I learned from the experts and so I’ll share them with you.

Here are five reasons why we need good content and how to get it.

1. It Establishes You: Good content should reveal you or your company as an expert. When people are convinced that you know what you are talking about and are an expert in your field it gives you creditability and establishes you as a professional. Share your credentials, your experience in the field or how you have succeeded using the product or service.

2. It Distinguishes You: It makes you stand out from all the rest of the competition. Good content will give your potential customers reasons why they should buy from you and also why they should trust you. Be personable and helpful that you’re not just out to get their money but really care for their success in using your product or service by giving them tips and free information to succeed.

3. It Sells Your Product: Another important reason to have good content is to sell your product or service. The biggest marketing tip online is to pre-sell your product before they even look at it. Pre-Selling is not a gimmick or hype but well written content that tells the reader and potential customer what the product can do and why they need it. It prepares the reader to not just be interested in what you are selling but ready to buy. One way is to share testimonials on how others have succeeded or benefited by your product and how they can too. Just the honest facts.

4. It Brings Returning Customers: Try having a subscriber list and create a newsletter that your client’s can stay in touch with you and build a report with them on the latest tips and trends in regards to your product or service. Auto-responder emails are also great for free give-a-ways and hottest tips. You can also add other articles from outside sources to help you provide good info.

5. It Brings Happy Customers: One of the best reasons to have good content is that it can bring you returning, happy and satisfied customers back weekly or monthly, It’s a win-win situation for both the business owner and the client. One last idea is once you get a good clientele base you could start your own message board for the clients to get to know each other and also for them to know you and answer any questions they may have. Building a community of people together that have the same interests and services and products will keep them coming back for more because they can encourage each other.

I’m going to re-iterate that market researchers have shown that a high percentage of successful online home businesses are more personable and helpful in aiding to the client’s success by newsletters, updates, mailing lists, latest marketing tips, and how-to success steps, informative articles and message boards. Good content is about keeping the client well informed, providing for their needs and wants and communicating and touching base with them periodically.

Warning, be careful not to overload them. I receive some auto-responder emails from people that send me an email almost every day. That truthfully turns people off and needs to be avoided. They say by the seventh email you have a purchaser and that is true for the most part but if the person has already purchased your product a bi-monthly or monthly newsletter or update letter is sufficient. We want to keep our customers, not drive them away.

Well hopefully these tips have given you some food for thought and will help you in your work at home endeavors.


Filoiann is a Pastor’s Wife, Work at Home Mom, Woman’s Biblical Counselor and Bible Teacher. Her work can be found on a number of home business and Christian websites and blogs.

Published in: on September 13, 2010 at 12:00 am  Leave a Comment  
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Beating the Work at Home Blues

by Filoiann M. Wiedenhoff

In starting any new business our hopes are high, our excitement level is off the roof and our expectations are great. We get everything we need to start our business and get it started and then……it’s slow, nothing is happening, at least not yet and we start to feel let down. Perhaps even a little discouraged or disappointed that it’s not happening the way we envisioned it would or worse how the promotional ads had promised. We can’t help it we’re just feeling the blues. We are constantly on our computer trying to do more market research, figuring out what’s the problem and what’s taking so long. Still, it’s slow, nothing is happening, at least not yet.

My encouragement to anyone who is going through this right now is that we understand what you are going through and that you’re not alone. Starting a Businesses or organization takes a lot of work, especially if you are starting it from the ground up. It takes more time and effort than coming into a business that has been running for years. They say that it takes usually on average at least three years to truly get established. It takes a lot of our time and much perseverance. My husband and I planted a church almost three years now and we also started from the ground up. I have to tell that it has been the hardest three years of our lives, but we are now seeing the fruit of our labor meaning we are seeing our hard work come together, people are starting to join and get involved and we aren’t working nearly as hard as did when we first started. Don’t get me wrong, we are still pretty busy but not nearly as busy as we were three years ago. One valuable lesson I have learned and am still learning through this process is that we have to be willing to stick it out, hang in there through the hard times, persevere and keep moving forward and when we do we will see our business or organization grow and flourish, it just takes time. For those of you who may be feeling the blues right now, this is for you, I came up with 4 ways to help you beat the blues:

1. Take a Walk: Whether you work in the daytime or in the evening, take some time out to take a nice walk. Walking releases endorphins that cause the body to feel happier and energized.

2. Take a Drive: Driving always helps me think and relax, especially when I’m feeling stressed or frustrated. Take a nice drive to the beach or mountains and enjoy the ride. A change of scenery is needed sometimes to take our minds off of “stuff”.

3. Take a Break: If you are one of those people who is constantly trying to work on your business, so much so that it’s all consuming. Make a conscious choice and effort to step away from it for a night, a whole day or a few days to be refreshed. A fresh point of view sometimes is all you need.

4. Take a Date: Go out and have some fun. If you are married, have children or a best friend, have a fun night out. Take in a movie and enjoy yourself and try not to take life too seriously. Life is too short not to be enjoyed.

The main point is that starting and working a business takes time whether it is online or offline and all we can do during the slow times is persevere and hang in there and run our business the best way that we can and more importantly not let our business run us.

Do yourself and your family a favor and take some time out and use the slow times to cherish and spend time with those you love because when things start to get busy, you may not have that extra time that you do right now. Hope this helps!

Best Wishes,

Filoiann M. Wiedenhoff

Filoiann is a Pastor’s Wife, Work at Home Mom, Woman’s Biblical Counselor and Bible Teacher. Her work can be found on a number of home business and Christian websites and blogs.

Published in: on September 6, 2010 at 12:00 am  Leave a Comment  
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Article Writing, Quality as Well as Quantity

by Filoiann Wiedenhoff

If you have you started an online home business then hopefully you have heard of article marketing. It is the single best marketing tool you can do for your home business for little or no money and if you are on a budget as most of us are it’s the perfect scenario.

The key to article marketing is to write content that will interest readers to keep reading your work. To display your expertise as well as provide the reader with information about your product and why they need it or want it.

The hard part in doing this is the other component in article marketing which is that the more you write articles the more responses you get, the more chances you will get people coming to your website and the more people will buy your product.

So how can you create quality content that people will want to read as well as write quantity content that will get your products and your business out there without falling short on one end or the other?

Trust me, I have asked this same question. Here are some tips to get you started in the right direction:

Write Informative Articles: Write articles that will peak readers interest about your product. Information goes along way and learning something that will benefit their success is even better.

Familiarize Yourself with Your Product: It’s much easier to write about something you know. Try the product, use the product and know it well and you will have much to write about. When you know something well you can write faster and easier because you already know what to say.

Write Shorter Articles: Articles really don’t need to be very long so consider writing brief articles that are to the point that are clear and concise and get’s your message across.

Commit a Set Time To Write: Just like any job you have to set a set time for yourself to work and the same goes for writing articles you also need to set a time for writing. If you can organize your time better with no distractions you will be surprised how much work you can put out in a day.

Add Personality: Keep in mind that the person is not just buying the product, they are also buying you. It is a fact that if people like the person that’s selling something they will buy from them just to support them or because they trust them. If you can add some personality into your articles you will get a better response and perhaps a more faithful residual customer too.

I hope these tips will help give you something to work with in writing quality articles as well as quantity. Blessings and Happy Writing!

Filoiann Wiedenhoff is a Pastor’s Wife, Work at Home Mom, Woman’s Biblical Counselor and Bible Teacher. Her work can be found on a number of home business and Christian websites and blogs.

Published in: on August 30, 2010 at 12:00 am  Leave a Comment  
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Finding Your Work at Home “Niche Market”

by Filoiann Wiedenhoff

So what is a niche market? A “niche market” is a specific solution that fulfills a particular problem whether in product or service for a fee and the solution is called a niche market.

Statistics show that people who start a home business doing what they love or have a passion for, are known to stick with their home business over a long period of time and become successful doing it. With that said, in helping you find the niche that’s right for you we’re going to first focus in on three important niche market principles that will help you define your search.

It must be:

1. Personal: It is something you are familiar with, something you love to do, enjoy or have an attachment for. One that best suits you personality and fits your lifestyle.

2. Practical: It is something you have the ability, experience and/or talent to do and one you can see yourself doing realistically over a long period of time.

3. Marketable. It is a service or product that people would be willing to pay money to have and profitable for you to promote on a daily basis.

From these three principles you can begin to make your list from hobbies, past times and passions to skills, experience and talents. There are also other important factors that play into finding the right niche market and that is evaluating how much time, money and energy will you be able to work this particular niche business and at the same time be realistic with your self, looking at what kind of work you want to do and are capable of doing. For example; if you are allergic to animals you most likely would not want to start a dog walking business or pet hotel. (Just off the top of my head)

Take everything into consideration, take some time and think things through and keep in mind the three niche marketing principles to help you narrow your search until you find one or more ideas that are perfect for you. Once you have narrowed your search the next step is to study up as much as possible on your particular niche in free forums, article websites and blogs.

Once you find your “Work at Home Niche Market” you will have purpose and be more focused and motivated in making your home business a success. You can find out more home business information from my website. Happy Hunting!

Best Wishes,
Filoiann Wiedenhoff is a Pastor’s Wife, Work at Home Mom, Woman’s Biblical Counselor and Bible Teacher. Her work can be found on a number of home business and Christian websites and blogs.

Published in: on August 23, 2010 at 12:00 am  Leave a Comment  
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Your Christian online home based business 6 Tips to Help You Choose the Right Company

by Karen Wolff

Finding the right Christian online business opportunity is a little scary. Just think about it. You’re planning to invest your time and money, and you certainly don’t want to choose the wrong company to help you.

If you do a search online, you’ll find thousands of opportunities just waiting for you to sign up. Where did these all come from? How do you know which one will give you all the tools, help, and support you need to get up and running?

I recently went through this entire process. It can be truly overwhelming without knowing some of the questions you should ask before you make a decision. As a Christian I wanted to work with a company that not only talked a good game, but was able to show me they were an honest company who would truly do what they said they would do.

Where Do I Start?

My first concern was that I had very little experience building a website. I was able to check my email and search for something online, but that was the extent of it. I read countless ads for companies claiming to “build a website in 15 minutes” or “be making money in as little as 24 hours.”

The trouble was….I couldn’t see any backend support. I couldn’t see anything except a template that someone built and now they were trying to convince me this should be the basis for my online business.

What about all the continuous building and changing that happens on a website? Did I have to take a bunch of HTML classes just so I’d know how to do all this stuff?

My second concern was whether the search engines would find me. I remember wondering how the entire process worked and who was going to teach me. There are alot of companies that promise they can help in this area. I just didn’t have a clue about which one to use or how to go about evaluating these kinds of companies.

And then of course, I wanted to know if my business would be profitable. Finding the right niche is a huge part of your ultimate success, or lack thereof. Of course, there is never a guarantee, but at least I wanted to know I was on the right track. I couldn’t imagine where to even start looking for answers about this one.

And the Answer is…

After it was all said and done, I arrived at some very specific things to look for as you’re choosing the right company:

Tip: Choose a company that can handle everything from start to finish, no matter your own strengths or weaknesses. Trying to piecemeal the site hosting and building from one company and then the search engine optimizing from another, and the other things you need like building a newsletter from yet another, will most certainly make your life alot more complicated.

Tip: Choose a company with a proven track record. What kind of results are their current clients getting? Are they willing to show you the number of their sites that are succeeding? You can bet they have an idea about how many of their sites fail and why.

Tip: Choose a company that gives you the tools to build your site that doesn’t require you to have a PHD in website building. There is a tremendous learning curve in the very beginning, so just make sure you’re working with a company that provides the structure to build your site as you learn so you’re not stuck for long periods of time in that learning curve.

Tip: Choose a company that allows all their site owners to talk to each other in an open forum. Check to see how often their forums are frequented. Ask for a guest pass so you can get the real flavor of the company.

Tip: Choose a company that gives you 24 hour/7 days a week, online technical support. There is nothing more difficult than trying to resolve a problem and your only option is to pay some expert somewhere to give you the guidance you need.

Tip: Don’t purchase unless you are very sure about the company’s refund policy. Choose a company that will let you try things out on a trial basis. Get your feet wet and see if the company you’ve chosen is really the one that will help you get where you want to go.

While it’s true that no company can do it for you, it’s also true that you can certainly help increase your odds of success if you choose the right company to help you. Working with a company that is honest and will stand behind you, helping every step of the way, is truly the Christian way of doing business.

Karen Wolff is the founder of, a place where Christian women can find lots of info, tips, and help with a variety of issues they face every day.

Article Source: WRITERS

Published in: on August 16, 2010 at 12:00 am  Leave a Comment  
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Ten Twitter Tips For Work-at-Home Moms

by Jill Hart

One of the largest social media websites,, can be an effective way to spread the word about your business and learn from other top representatives in your business niche. However, it can take a lot of time to determine the best ways to use Twitter effectively for business. Below are ten tips to help shorten that learning curve.

1. Choose a Meaningful User name
If possible, grab your business name as well as your own name for use on Twitter. Having an easy-to-find and easy-to-remember username is essential.

2. Brand your Twitter page
Don’t leave your Twitter page boring and plain – spice it up. Make sure you add your logo, contact information and any other information that will be helpful for customers and visitors to your page. You can use a website such as to create a free or very low-cost background to bring life to your page.

3. Learn the Lingo
Twitter can be very useful, but it can also be very frustrating … especially if you have no idea what all those little symbols mean that fly across the screen. Take the time to research the meanings of the tags most often used on Twitter. One great place to do so is right on Twitter itself:

4. Follow industry leaders
Veteran entrepreneur Diana Ennen shares this tip: “I love to follow industry experts on Twitter and gain all their business insight. It’s almost like being right there in their office and getting in on their trade secrets. Not only do they post tips and how to information, but often share their business successes and mistakes and that allows me to learn from them. It’s so worth it!”

5. Interact
Don’t be shy! Take a few minutes each day to comments on what others are discussing or to throw out a question or idea. You never know when a topic is going to spark a response and help you build relationships with customers and your fellow Twitter users.

6. Don’t make it all business news – be YOU
It’s great to share about the things going on in your business and you certainly will want to share specials, discounts and other items of interest to your customers. However, as a small business owner you have the unique ability to put a personal face on your business. Let your customers and readers get to know a little about you as well as your business.

7. Run Contests
Twitter is a great fast-paced way to a run a contest. By having a great prize you can create a viral network of “tweets” about your company and the giveaway you’re holding. Sit down beforehand and plan out some great 140 character tweets that you can use throughout the giveaway time – whether that be minutes, hours or even days.

8. Share
Make your Twitter feed a worthwhile read for your customers. Share tips that apply to your target market, links to articles and other informational tidbits. Create a #hashtag for your business or topic (see #3 above) so that you can track re-tweets and mentions of your posts.

9. Be Thankful
A great way to make friends and build contacts is to thank others who re-tweet (RT) your posts. Send a shout-out saying thanks or feature them at special times like FriendFriday (#FF). They’ll know that you’re grateful and you’ll build a community that supports you – and each other.

10. Promote Others
Contrary to popular belief it IS in your best interest to work together with other entrepreneurs and to help spread the word about great things that they may be doing. Not only will people be drawn to your Twitter feed for great information, but they will see that you’re willing to share about more than your own interests. Another great benefit is that those you help promote will one day be there to help promote you as well.

Twitter is a great marketing tool for work-at-home moms. It can help drive traffic to your website as well as aid you in building relationships with your target market. Use the tips above to help guide you in how to best use social media to benefit your business and your customers.

Jill Hart is the founder of Christian Work at Home Moms, Jill is co-author of the upcoming book So You Want To Be a Work-at-Home Mom (Beacon Hill, Sept. 2009). Jill welcomes work-at-home questions at

Article Source: WRITERS

Published in: on July 19, 2010 at 12:00 am  Leave a Comment  
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What Is The Product Oriented Home Based Business?

by Jaganjyot Singh

The niche you have chosen should allow creation of more than one product or service. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts, to complete turnkey solutions; there is no need to worry about spending time on the real products sold to the customer.

The main ones are keyword selection, sales copy principles, graphics, affiliate programs, product creation, online payment processing, auto responders, and search engine optimization.

Once you’ve earned money from this type of information product business, you can invest in the creation of your own products if you want, or start offering more informational products that allow you to sell your knowledge. For more details go to But the creation and production costs of a similar big ticket in sequence product, although higher, are still pretty low. A key by-product of this process will be the creation of 3-D, Computer Assisted Design art.

The Association for Financial Professionals permits the following activities for repatriating funds: Research and Development activities, advertising and marketing programs, hiring and training new recruits, acquiring patent and other rights to intangible property, improving transportation, funding capital investments with the purpose of job creation and job retention & funding product responsibility or environmental claims.

It prohibits certain activities like: Tax payments, Payment of executive recompense, Payment of dividends, Redemption of stocks, Debt investments and Portfolio investments. Therefore, before repatriating the money, you must consider whether it is worth or not.

Checklist on what artist and product development necessitate includes: Exceptional vocals, musicianship and/or songwriting skills, Continued education and enhancement of musical skills, Quality equipment, Performance ability, Image creation and maintenance, Plan of action, goal setting, excellent promotion materials including photographs, press releases and artwork,

Business management skills, Marketing, Publicity and Promotion knowledge, Online and Offline Professional management, Basic knowledge of recording, producing, engineering, and mastering, Basic knowledge of manufacturing, distribution, and sales online, brick and mortar and air-play, Good choices in members, staff and advisors, Physical and mental preparedness, Basic knowledge of finances, accounting Law and legal issues etc.

The goals for doing so are for the product owner to: Communicate the whole, Determine and communicate when releases are needed, Determine what functionality is sufficient for each release & focus on business value derived from the releases. The delivery team on the other hand will see the whole, learn about the steps to realize the vision, learn the business priorities, provide technical input to the roadmap and provide estimates for the projected features.

The salesperson must lead the prospect through the various decision criteria needed in order to secure a sale. You can also go to Whether your idea is the development of a product, launch of a service business, or even the creation of an event or program for a non-profit, creativity is the root of all entrepreneurial efforts starting with the vision itself.

People quickly learn to spend their time on marketing and product creation, rather than repetitive tasks. Apart from empowering companies and individuals, there should be a particular focus on identifying labor intensive businesses that have the potential to make a significant and positive impact on employment creation as well as those businesses that have a product or service offering for export markets with the final objective of booming local economies.

Article Source: WRITERS

Published in: on July 12, 2010 at 12:00 am  Leave a Comment  
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